What is the point of having a website when no one is visiting? If you still relying on traditional marketing like word of mouth, distributing leaflet, cold calling, etc. Then, stop for a moment and let us introduce you to the power of internet marketing.
Nowadays, there are companies out there solely rely on search engine for getting businesses. More than 80% of UK population uses Google as their number one search engine and increasingly more people are looking for suppliers via searching on the web. Why? It is mainly due to the ease of access. Internet is world wide which can be accessible 24/7; you can search for what you want anywhere and anytime you like. All marketing information is stored electronically which is more cost effective in comparison to newspaper, magazine or asking a dedicated person to do tele-marketing.
"Google reported revenues of $5.19 billion for the quarter ended March 31, 2008, an increase of 42% compared to the first quarter of 2007 and an increase of 7% compared to the fourth quarter of 2007." - Source: investor.google.com/releases/2008Q1.html
Why companies keep paying Google and even willing to pay £5 to even £10 per click? (When each visitor clicks on a sponsor link listed on the Google search results page, the advert's owner will have to pay Google certain fees on a per click basis) In short, it is because it works. However, you need a professional internet marketing company to run it properly for you so that you are not wasting your time or money unnecessarily.
When we talk about search engine marketing, it can be divided into two categories, pay per click (PPC) or SEO (search engine optimization). It is difficult to say which one is better because it depends very much on your industry and current situation.
Why not give us a call on 0845 055 1683 or email us to discuss your project and get a free estimate.